The NEW MEXICO—Taste the Tradition® and NEW MEXICO—Grown with Tradition® Logo Program was developed by NMDA in 2000 in efforts to help identify and promote all New Mexico agricultural products (food, fiber, wine, produce, nuts, nursery products, and livestock) through the use of one, easily recognizable logo. The design of the logo encompasses the uniqueness and timeless traditions of our state's agricultural industry. The goal of this on-going marketing campaign is to influence consumers' purchasing decisions by creating product awareness and loyalty for the locally grown and/or processed products.

Click here to learn more about this, and some of our other programs!

New Mexico Department of Agriculture

TTT/GWT Logo Program

MSC 5600, P.O. Box 30005

Las Cruces, NM 88003-8005

(575) 646-4929

Fax:  (575) 646-3303