How to Apply for Specialty Crops Funding (Deadline- May 15):

How to Apply for Trade Show Assistance (Deadline- August 31):

• Application

How to Apply for Retail Advertising Assistance:

Funding is available to New Mexico retailers to help offset the cost of sampling, product demonstration, and special events featuring New Mexico products.  However, the monies must be go toward advertising expenses and cannot be used to pay for product, sampling supplies, etc.  Up to $1,000 of matching funds is available per company, per fiscal year (fiscal year begins July 1).  A minimum 50/50 match is required.  To apply for this program, please send a letter requesting Retail Assistance.  Include a description and budget of your advertising expenses and attach proof of payment such as copies of receipts, invoices, and artwork proofs.

How to Apply for Cooperative Advertising Assistance:

Funding is available to New Mexico food distributors, commodity broker/shippers and other wholesalers to help offset the cost of advertising and promoting New Mexico products.  To apply for this program, please submit a written proposal addressing your needs, a work plan, and a detailed budget.  If your request is approved, supplemental documentation will also be required. 

How to Apply for Label Assistance: 

If you are a New Mexico food processor, commodity broker/shipper, or food manufacturer you are eligble for label assistance to offset the cost of incorporating the NEW MEXICO—Taste the Tradition® and NEW MEXICO—Grown with Tradition® logos onto your label/packaging.  Funds will cover only the cost of creating a new "plate" for your label, not the labels themselves.  To apply, send a letter requesting Label Assistance and attach a copy of the invoice provided by your label printer.  If the "plate" charge is not itemized, NMDA will pay $30 per label.  Reruns of the same label are not eligible for funding.   

Send Applications and Letters to:

New Mexico Department of Agriculture

Marketing & Development Division

MSC 5600, P.O. Box 30005

Las Cruces, NM 88003-8005

Fax: (575) 646-3303